Under the initiative, 'Knowledge Series with Zoo Media' a brilliant session was delivered by Ms. Aarushi Sethi, Business Head - Influencer, Creator and Talent Management Agency, Pollen.
During the session MET Mass Media students received a very refreshing and informative insights as Ms. Sethi spoke on the entities of Influence Marketing and how strategies are customized based on the brand brief and situations, either by emotion or by function, depending on the purpose of communication. Overall a great learning for PG Media students at MET IMM.
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