MET Institute of Post Graduate Diploma in Management students made presentations on 'Consumer Behaviour’ under the guidance of Prof. Amey Palwankar on 28th January 2023. Students’ presentations illustrated the external factors of advertising influencing consumer perception and elaborated on every technique in detail giving outstanding examples.

Consumer perceptions are based on 4 external factors: Position, Repetition, Novelty and Movement. Students came up with different Brands like MDH, Google, Cadbury Dairy Milk, Zomato, Fog, Nirma, Bisleri etc. Students delved deeper through this activity into how consumer behaviour plays an essential role in overall marketing. Indeed an interesting learning exercise!

Tags: MET Institute of PGDM