MET Institute of Management, in association with Retailers Association of India (RAI), organized a Marketing Conclave on the theme ‘High-end Retailing and Customer Engagement’ on September 28, 2024.

Speakers from various high-end retail segments, including the fashion, clothing, electronics, aviation and lifestyle industries, graced the event.

Mr. Jayant Roy, Managing Director of Lindström India, shared valuable insights on sustainable service solutions in the textile manufacturing sector. He emphasized the use of technology to efficiently track and manage textiles, with a focus on sustainability. Mr. Roy introduced students to the circular business model employed at Lindström, which promotes sustainable practices, reduces waste, and contributes to a greener future for global industries.

Mr. Hitesh Jadhav, CFO, Fly Avcare India, discussed high-end innovative solutions in the private aviation industry. He showcased a range of private planes and helicopters designed to cater to the diverse needs of high-end clientele. He emphasized the importance of luxury, comfort, and safety in meeting customer expectations in the high-end industry.

Mr. Atash Patel, Deputy General Manager of Della Adventure and Resorts, shared his insights on the evolving facets of the luxury segment, particularly in terms of experiential learning. He discussed with students various global practices that redefine luxury, such as walking barefoot on the beaches of the Maldives, which is considered a luxurious experience. Mr. Patel highlighted the distinctive blend of adventure and elegance as the latest trend in the luxury experience segment, emphasizing how these elements are being integrated to create unique and memorable experiences for consumers.

Ms. Nikhita Tandon, a renowned fashion designer from Mynah Designs, offered students valuable insights into the high-end fashion retail industry in India. She emphasized the importance of strategic marketing in fostering the growth of a fashion label on a global scale. Ms. Tandon highlighted key factors that drive success in the high-end fashion industry, such as fashion shows, celebrity collaborations, and a strong online presence. Additionally, she stressed the importance of understanding client needs to create successful designs in the fashion industry.

The conclave witnessed a compelling panel discussion on ‘High-End Retailing and Customer Engagement’ as part of the Marketing Conclave 2024 on September 28, 2024. The event brought together industry leaders to explore the evolving landscape of luxury retail and the key strategies for success in retail management.

Moderated by Dr. Lawrence Fernandes, Director of Retail Learning & Member Relationship, RAI, the panel featured notable speakers including Dr. Sanjeev Kumar Chauhan, Director - HR, Pepe Jeans India Ltd.; Mr. Robin Sharma, Head - HRPB, Croma; and Mr. Chakrapani Sharma, Head HR - West, Lifestyle International Pvt. Ltd.

- Dr. Sanjeev Kumar Chauhan focused on the importance of cultural understanding in luxury retail, noting how brands that integrate cultural nuances into their strategies gain a competitive edge in diverse markets.
- Mr. Robin Sharma shared insights from Croma, explaining how exceptional customer service—helping customers make informed choices—outperformed traditional loyalty programs in building long-term customer loyalty.
- Mr. Chakrapani Sharma emphasized the growing demand for personalized experiences in luxury retail, highlighting innovations like virtual product trials at Sephora that transform shopping into memorable experiences, a trend fueled by rising disposable incomes.

The discussion provided valuable insights into the future of luxury retail and the evolving needs of modern consumers.

Tags: MET Institute of Management