Diploma in Public Relations Management
The media business world of today is extremely
dynamic and competitive. Brands are on a
constant strive to ensure that they maintain an
edge that makes them stand out from the crowd,
more appealing to both the masses (the
consumers) and the media. Public Relations (PR)
is basically sharing information from organization
to organization or organization to masses within or
outside. PR is a medium that has massive
contribution in a brand achieving its full potential.
For this very reason there is tremendous career
scope for an aspiring PR professionals.
The Diploma in Public Relations
Management is an exhaustive industry-friendly full time programme of 11 month in
duration - including classroom training and practical work across three modules of three
to four months each. The programme attempts to go beyond the theoretical framework
by providing them hands-on training on the PR tools and techniques to aspirants who
want to pursue a career in Public Relations.
- Business & Function driven pedagogy
- Media Convergence Approach (IMC)
- Lectures, Classroom discussions & Role Pays
- Understanding PR Photoshoots
- Exposure to Google Certification & Email Marketing
- Live Projects & Portfolios
- Online Campaigns & Experiential Learning
- Functional Visits,Assignments,Case studies, Presentations & Evaluation
Sharpening Process An insightful induction program is held prior to the course
- Module I:
Foundation module sets a base of the media fraternity and Public Relations
as an integral medium of the communication industry.
- Module II:
This module allows the students to gain a perspective of the functional
aspects of their chosen vertical.
- Module III:
The extensive focus is on implementation based learning. This module
concludes with a two month internship, where they are able to understand the
uncertainties and business pressure, learn the actual tricks of the trade and
implement their classroom learnings to real situations.
- Career Services:
On successful completion of academic and internship
evaluations, the Placement Cell assists students getting access to the best of career