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Diploma in Public Relations Management

The media business world of today is extremely dynamic and competitive. Brands are on a constant strive to ensure that they maintain an edge that makes them stand out from the crowd, more appealing to both the masses (the consumers) and the media. Public Relations (PR) is basically sharing information from organization to organization or organization to masses within or outside. PR is a medium that has massive contribution in a brand achieving its full potential. For this very reason there is tremendous career scope for an aspiring PR professionals.


Programme Overview

The Diploma in Public Relations Management is an exhaustive industry-friendly full time programme of 11 month in duration - including classroom training and practical work across three modules of three to four months each. The programme attempts to go beyond the theoretical framework by providing them hands-on training on the PR tools and techniques to aspirants who want to pursue a career in Public Relations.

Module Highlights

  • Business & Function driven pedagogy
  • Media Convergence Approach (IMC)
  • Lectures, Classroom discussions & Role Pays
  • Understanding PR Photoshoots
  • Exposure to Google Certification & Email Marketing
  • Live Projects & Portfolios
  • Online Campaigns & Experiential Learning
  • Functional Visits,Assignments,Case studies, Presentations & Evaluation

Sharpening Process

An insightful induction program is held prior to the course commencement.

  • Module I:
    Foundation module sets a base of the media fraternity and Public Relations as an integral medium of the communication industry.

  • Module II:
    This module allows the students to gain a perspective of the functional aspects of their chosen vertical.

  • Module III:
    The extensive focus is on implementation based learning. This module concludes with a two month internship, where they are able to understand the uncertainties and business pressure, learn the actual tricks of the trade and implement their classroom learnings to real situations.

  • Career Services:
    On successful completion of academic and internship evaluations, the Placement Cell assists students getting access to the best of career opportunities.

Syllabus

Diploma in Public Relations Management - Module I
  • Module 1 - DPRM:
    • Business of Public Relations (P & PR of PR)
    • Content Analysis - (Film, TV , News, Advertisements & PR Campaigns)
    • Ideation, Content Creation & Story Telling
    • Feature Writing
    • Media Markets & Consumers
    • Contemporary Management
    • Business Communication & Presentation Techniques
    • Visual Communication
    • Integrated Marketing Communications
  • Practical Sessions:
    • Understanding Camera & Studio Sensitization
    • Editing Sense
    • Sound Recording

Diploma in Public Relations Management - Module II
  • Module 2 - DPRM:
    • Print & Broadcast Media
    • Brand Management
    • Consumer Behaviour
    • Media Planning & Buying
    • PR Agency Management
    • Media Vehicles in Public Relations
    • Corporate Social Responsibility
    • New Age PR (Digital PR)
    • Talent Management (Celebrity Management)
  • Short Modules
    • Media Laws & IPR
    • Understanding Blogging
    • PR Measurements & ROI
    • Corporate Communications
    • Customer Relationship Management
Diploma in Public Relations Management - Module III
  • Module 3 - DPRM:
    • Event Management
    • PR in the Globalised World
    • Crisis Communication & Disaster Management
    • Enterpreneurship Skills
    • Portfolio Presentation
    • Genres in Public Relations
    • Sports & Entertainment PR
    • Fashion, Lifestyle & Hospitality PR
    • Public Affairs
    • Financial PR
    • Education PR
    • Public Sector PR
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