Advertising & PR are forms of persuasive communication at their best. The Advertising & PR profession dynamic, fast paced and ever changing. In the real world, ad styles are dynamic and keep changing based on the need of the times and tastes of the audiences.

The Media and Entertainment sector keeps growing at an unprecedented rate with mobile based entertainment platforms, it is bound to grow even faster and this is the right time to join the industry. At MET IMM, the approach to learning media is based on practical media management, understanding the requirements of organizations in the industry (Television, Films, Radio, Digital, Marketing, Events, PR & Talent Management) for candidates at the entry level. This mass media course is designed to provide graduates with the necessary understanding of skills and knowledge sets required in these fast changing industries.

In India, Digital Media business is growing at the rate of 30%, which is highest across all business sectors. Today India has more than 700 million Internet users, projected to grow to over 974 million users by 2025. In FY20, the Indian digital segment grew by 35% due to upsurge in paid subscriber base across all OTT platforms.

The Advanced Diploma in Mass Media with specialization in Digital Marketing has a 360° approach, imparting conceptual training with intensive hands-on approach. This experiential pedagogy gives you an edge, making you employable and ready in the dynamic, fast-growing field of digital marketing.

Digital technology has changed the way Journalism is practiced, even though the core function of investigation and reporting remains the same. At the same time, the Public Relations profession has come to its own, creating newer job opportunities. In the media world today, we have seen many Journalists and PR professionals interchanging their professions. This unique combined program explores the symbiotic relationship between both the professions, and helps students benefit from both the disciplines.