A brilliant interaction with Ms. Aditi Anand. Ms. Anand discussed how the landscape of brand marketing has changed through the pandemic.
She spoke about her professional experience with Airtel Ltd and gave a walkthrough from the Airtel campaign, ‘har ek friend jaruri hota hai’ to make students understand the planning process of consumer communication.
A fantastic carry back on brand communications and it's relevance for the media postgraduate students at MET Institute of Mass Media.
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