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Institute of PGDM

Institute of PGDM

PGDM in Marketing

Prepare for a Bright Marketing Career with MET Institute of PGDM!

Our PGDM in Marketing is your gateway to future leadership in the professional arena. 

This contemporary program for MBA aspirants prioritizes real-world applicability, utilizing case studies and analytics to foster a deep understanding of industry-relevant practices. Chart out your career success path with a curriculum designed for success.


Key Features of PGDM in Marketing.

Besides offering PGDM in Marketing, MET Institute of PGDM has also introduced following additional NEW AGE add on specializations:

  • FinTech
  • MarTech
  • Start-ups and New Enterprise Management
  • Business Analytics
  • Media and Entertainment

This enables MET PGDM students to choose specific industry, have an edge over other MBAs and receive corporates preference.

Rigorous Curriculum: The PGDM in Marketing offers a comprehensive and rigorous curriculum, equipping students with in-depth knowledge and skills.

Industry-Relevant Case Studies: Engage in practical learning through real-world case studies, enhancing your problem-solving abilities. 

Cutting-Edge Analytics: Gain proficiency in utilizing cutting-edge analytics tools to make informed marketing decisions.

Strategic Marketing Planning: Develop strategic marketing plans to address contemporary business challenges effectively.

Professional Development: Cultivate essential skills and competencies for career growth, making you a valuable asset in the job market.

Corporate Acceptability: PGDM in Marketing lays down the foundation and serves as your MBA in Marketing qualification to an ascending career in the corporate world.  

Internship Opportunities: Summer Internship programs that offer hands-on experience, bridging the gap between theory and practice.

Global Perspective: Marketing transcends borders, making it a valuable skill in the global marketplace. A PGDM in Marketing can open doors to international career opportunities.

Emphasis on Digital Marketing: Stay ahead in the digital age with specialized focus and training in digital marketing strategies.


Why Opt for a PGDM in Marketing?

Dynamic Field: Marketing is an ever-evolving field that keeps pace with changing consumer behavior and technology. This program keeps you at the forefront of marketing trends and strategies.

Career Opportunities: With a PGDM in Marketing, you unlock diverse career opportunities. You can work in brand management, digital marketing, advertising, market research, and more.

Problem-Solving Skills: Marketers are problem solvers. This program equips you with the analytical and strategic thinking skills needed to address complex business challenges.

Networking: You'll have the chance to build a network of industry contacts and professionals through internships, projects, and collaborations.

Creativity and Innovation: Marketing encourages creativity and innovation. You'll learn to develop creative campaigns, analyze market data, and devise strategies to reach and engage target audiences. 

Entrepreneurship: If you aspire to start your own business, a strong marketing foundation is crucial for success. This program equips you with the knowledge and skills to market your products or services effectively.

Real-World Experience: Many programs incorporate real-world projects, case studies, and internships, providing practical experience that can make you job-ready.

Versatility: Marketing skills are transferrable across industries. Whether you're interested in fashion, technology, healthcare, or any other sector, marketing is essential for success.

With MET’s MBA in Marketing program, the students will have the chance/opportunity to:

  • Embark on an exciting educational journey in marketing
  • Gain a deep understanding of consumer behavior and market trends
  • Learn cutting-edge marketing strategies for brand campaigns
  • Harness the power of digital marketing for effective outreach
  • Develop analytical skills to make data-driven decisions and adapt to changing consumer preferences. Gain hands-on experience through practical projects and internships for real-world readiness in tackling marketing challenges.

Incubation Cell

The MET Incubation Centre, situated within MET, Mumbai, stands as a groundbreaking initiative to cultivate entrepreneurial zeal and innovation among aspiring students. Functioning as a dynamic launchpad, this hub offers crucial resources, mentorship, and networking avenues for budding entrepreneurs. With a dedicated focus on inspiring out-of-the-box thinking, the Centre empowers students to translate their innovative ideas into successful ventures. Bridging the gap between academia and entrepreneurship, it plays a pivotal role in shaping the next generation of business leaders, arming them with the skills needed to excel in today's competitive business landscape.

Initiatives to be undertaken through the MET Incubation Centre:

  • Support for Start-ups
  • Mentorship and Guidance
  • Access to Funding
  • Training and Workshops
  • Networking Opportunities
  • Stakeholder Connections

Career Options After doing PGDM Marketing

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Specialist
  • Product Manager
  • Market Research Analyst
  • Sales Manager
  • Advertising Executive
  • Public Relations Manager
  • Media Planner
  • Business Development Manager
  • E-commerce Manager
  • Marketing Consultant
  • Event Manager
  • Social Media Manager
  • Retail Manager
  • Customer Relationship Manager
  • Content Marketing Manager
  • SEO Specialist
  • Analytics Manager
  • Corporate Communications Manager
  • Trade Marketing Manager
  • CRM Specialist
  • Marketing Analytics Specialist
  • Chief Marketing Officer (CMO)
  • International Marketing Manager
  • Product Development Manager
  • Brand Strategist
  • Market Strategist
  • Loyalty Program Manager

Syllabus & Pedagogy: PGDM

PGDM at MET is more than an MBA

since it’s content and pedagogy empower budding managers with technological tools and understanding besides honing their managerial prowess. It is evident by the fact that a few thousand MET PGDM alumni are gainfully employed in senior positions in leading corporate houses, making their presence felt, and many being successful entrepreneurs too.

PGDM in Marketing Programme Structure


5 Full Credit Subjects & 2 Half Credit Subjects

Note:

  • Credits = Each course is of 3 credits (1 credit is equal to 12 hours of Learning)
  • ISC = Independent Study Course (Certificate Courses / Seminars / Workshops / Research Publications etc)

Enrichment Courses as follows:

  • Term 1, 2 & 3 Enterpreneurship & CSR
  • Term 4 & 5 Ethics and Value Systems & CSR
  • Enrichment Courses shall be 50% Classroom Lecture and Balance Practicals & Field Based

Syllabus of PGDM in Marketing

Pedagogy

  • Conventional Lecture Method
  • Case Based Learning
  • Experiential / live projects
  • Experiential Design Thinking
  • Global Virtual Teams
  • Global Classrooms
  • Leadership Building Through the Leadership Initiative of Student Council/ Clubs/ Business thought Leadership (BTL) Series
  • Fostering Entrepreneurship Through Innovation Labs
  • Emphasis on Indian Business Models
  • Moderator Supported Learning Approaches (MSLA) Such as Case Debates, Crossword Play, Computer Simulations and Card Games
  • Self-Learning Tools (SLT) Such as Poster Sessions, Break-N-Build, Free Fall Learning Mechanisms
  • Contemplative Practices Usage of Dance and Drama

Placements

Over 500 recruiting firms offer attractive packages to candidates, with the highest reaching 20 LPA and an average package of 8.5 LPA.

FAQ’s

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We also offer PG programmes including PGDM, PGDM in Finance, PGDM in HR, PGDM in Operations, PGP EMBA, and PGP EMBA-Insurance .