• 08
  Feb 2023

• Future of Sales

  
  

  Suresh Soundale | Management

Did you know 66% of the buyers in 2022 opted for digital services/ remote human interactions while making a sale?

- What does this mean for sales?

- Where does the future of sales lie?

The future of sales would involve great use of Artificial intelligence and Automation to assist with tasks such as lead generation, personalization, and customer service.

How Automation is going to affect sales:

With rapid technological growth, everything is going under change.And sales is no exception.

New-age technology is bringing a change in customer decisions.

- The buying patterns of customers are changing.

- The customers are purchasing more and more online. This affects the traditional sales channels.

The use of data analytics will also become important to gain insights into customer behavior and to optimize sales strategies.

Social selling and virtual reality may also become more prevalent as they allow salespeople to connect with customers in new ways.

Additionally, the use of online marketplaces and e-commerce platforms are growing, changing the orthodox selling process.

Trends which can affect the future of sales:

The future of sales is an exciting and ever-evolving space, with technology playing a significant role in shaping how companies sell their products and services.

Here are some of the trends that can shape the future of sales.

• Artificial intelligence (AI):
AI is already being used to automate repetitive tasks, such as data entry and lead generation, freeing up sales reps to focus on more high-value activities like building relationships and closing deals. In the future, we can expect these technologies to become even more advanced, allowing for even more sophisticated Automation and personalization.


• Virtual and augmented reality:
These technologies are already being used in some industries, such as real estate, to give potential buyers a virtual tour of properties. In the future, we expect more companies to start using virtual and augmented reality to showcase their products and services, allowing customers to get a more immersive experience before making a purchase.


• Social Selling:
Social media platforms have become a powerful tool for sales reps to connect with potential customers and build relationships. In the future, we expect social selling to become even more critical as more and more people spend time on social media platforms and use them to research products and services.


• Remote Selling:
The COVID-19 pandemic has accelerated the trend of remote selling, with many companies moving their sales teams to work from home. In the future, remote selling will continue to grow as companies look to reduce costs and attract a wider talent pool.

But why do humans still have the upper hand over AI?

Trust still saves the day:

"AI will not replace human beings, but the beings who use AI will."

Technology is merely a tool to help humans be more efficient, and AI is no exception.

There are human emotions that technologies cannot compete with and which are crucial in selling.

Trust is one of those human emotions. You need to earn the audience's trust and convert them into buyers. These technologies should be used to make the timeline of converting a lead into a loyal customer efficiently.

Personalization is the ultimate sales tactic:

Customers are increasingly expecting personalized experiences, whether it's through tailored marketing messages or customized products and services.

In the future, we expect sales reps to use data and technology to create highly personalized experiences, which will help to build stronger relationships and increase conversions.

Overall, the future of sales is likely to be shaped by a combination of these trends.By staying aware of the latest developments and being willing to adapt, companies can ensure that they are well-positioned to succeed in the ever-changing sales landscape.