29
Dec 2023
Exploring Success: Mr. Viveck Waghmare, High Rise Films Founder
Zil Shah |
PGDM
In the dynamic realm of advertising, where creativity meets strategy, Mr. Viveck Waghmare
stands as a seasoned veteran with an impressive 25-year journey. As the Founder Partner of
High Rise Films, he has left an indelible mark on the industry, particularly in the domains of
films, short films for government projects, and digital marketing.
The Art of Branding: One of the cornerstones of High Rise Films' success lies in their
unique approach to branding – they firmly believe that content is king. Mr. Waghmare
explained that the key to their branding strategy revolves around creating compelling
content. For every product, they craft 20 to 25 content pieces or scripts, ensuring a
diverse and engaging narrative that resonates with their audience.
Cotton King -A standout example of High Rise Films' prowess is their work with
Cotton King. Through meticulous planning and execution in production, pre-
production, and the final stages, they successfully conveyed the message that
wearing Cotton King transforms an individual into someone distinct. This innovative
approach to branding reflects their commitment to storytelling that goes beyond the
superficial.
Youva Books: Making Learning Cool - In the world of Youva Books, Mr. Waghmare
and his team embraced the challenge of making learning cool. Their creative
endeavours focused on breaking traditional stereotypes associated with studying,
presenting Youva Books as not just educational tools but as fashionable accessories
that resonate with the younger generation.
ITC Fiama Soap: A Grand Launch - High Rise Films played a pivotal role in the
launch of ITC Fiama Soap, showcasing their expertise in casting and directing. The
careful selection of actors and meticulous direction contributed to a successful
product launch, setting a standard for excellence in the competitive soap industry.
Casting Direction: The Art of Selection - In the realm of films, Mr. Waghmare
emphasized the importance of casting direction. High Rise Films places great value
on selecting the right talent to bring scripts to life. This meticulous process ensures
that each project, whether a short film or a commercial, is executed with precision,
leaving a lasting impact on the audience.
Conclusion: A Legacy of Creativity and Innovation
Mr Viveck Waghmare's journey with High Rise Films exemplifies the fusion of creativity and
innovation in the advertising industry. Through their commitment to compelling content, strategic
branding, and meticulous execution, High Rise Films continues to leave an indelible mark on the
world of advertising, proving that in this dynamic landscape, the content truly reigns supreme.
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