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MET Celebrates Holi the Natural Way!

MET actively promotes and engages in several CSR programmes to strengthen communities and enhance the well-being of society. One such initiative by MET was to promote ‘An Eco-Friendly Holi’.

MET, in association with Plant Lipids, an environment friendly company promoted the use of Natural colours for the festival of Holi. In order to reach out to the society with this initiative, the B-School PRISM Programme – a national level programme for students of select, ‘by-invite-only’ Management Schools was introduced. 72 eMBA and MMS students participated in the project. METizens were engaged in promoting a safe Holi and received a unique opportunity to participate in a live CSR activity. The project stimulated a business environment for the students and required them to develop and execute Go-To-Market strategies, conduct Market Surveys and run a retail operation. 36 mobile vans with stock were arranged for this activity, which travelled almost across the entire city of Mumbai. Students gained hands-on experience to master the art of creating and executing real-time marketing and sales campaigns. Each student participant received a Certificate of Participation and Merit, and an emolument for his contribution. This programme was launched under the wing of the MET Seva and MET Research Department and served as a model for launching similar eco-friendly initiatives in the future.


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