The approach is dictated by understanding the requirements of organisations in
the Advertising, Digital, Media, Marketing, Radio, Television, Events, PR, Talent
Management profiles for candidates at the entry level.
The programme is designed to provide graduates of any stream with the
functional synergies and knowledge required to sustain in industry dynamics.
The programme structure also takes into account that both these fields relate to
the service sector, so that practitioners of these services must be able to work with
and provide value to demanding professional clients.
Making the students immediately productive in the most practical sense is the
cornerstone of the structure of this programme.