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MET Institute of Mass Media
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Institutional linkage with Edith Cowan University, Australia

MET Institute of Mass Media signed the Memorandum of Understanding with Edith Cowan University (ECU), Australia. It was followed by the arrival of a delegation of ten Australian students of Broadcast Journalism, from ECU along with their Head, Prof. David Smith.

This was part of an eight day study tour, the delegation arrived on 4th April, to a warm welcome and ice-breaking games organized by their Indian host MET IMM. For the next two days, the students of both the institutes went through the rigors of classroom and studio exercises, a teleprompter session, voice modulation workshops and preparing ` Voice to Camera’ by our visiting faculties Mr. Anand Sivakumaran, Mr. Manish Menghani and Mr. Noel Keymer.

On 7th morning the Australians were thrilled to visit the ancient caves of Elephanta, declared the UNESCO World heritage site. Subsequently, they had an invigorating interaction at Taj Hotel, with the Honorable Premier of West Australia Mr. Colin Barnett. Mr. Barnett was impressed with the intelligent questions posed by the students from both sides and even tweeted about his interaction the following day!

Next morning a bus load of excited students took off to Medhe Village. Armed with cameras and tripods, the students had a lively interaction with the children of SM Shukla School. After a traditional Arati and colourful rangoli and home- made sabja milk shake, the students performed the brisk tarpa dance. With the feet tapping music, it was hard for the ECU and IMM students to sit still. So the concentric circles of dancers grew bigger and brighter! From the village to the trip to the hot springs of Ganeshpuri to the aura of the temple of Vajreshwari, the Australian students were wonderstruck with the melting pot that is India!

Cameras in action, sound bytes and interviews taken, the next two days were a whirlwind of activities as the students got into action preparing 2 documentaries with the footage they had obtained from the visit to Medhe village. The studio floor was buzzing with activity.

On 11th April, the documentaries were screened and this was followed by a panel discussion `Content V/s commercials in Media’. The panellists were Mr. Rajit Desai, Business Partner Mindshare Fulcrum; Mr. Rishi Kishnani , Programming Director, My Red FM; Mr. Abhijeet Deolekar , Creative & Brand Consultant with the Miss India Organisation - Times Group, Mr. Ajay Kulkarni, DGM, International Marketing, Times Now, Ritull Pande, Executive Producer, Star Sports; Mr. Rahul Dubey, Public Diplomacy Officer at the Australian-Consulate General in Mumbai; Mr. Pulasta Dhar, Senior Sports Journalist at, Network18. Our special guest was Mr. Vithal C. Nadkarni, Senior Consulting Editor, Times of India. Ideas flew, words clashed but the panel discussion consolidated in agreeing that the content is indeed King in creating responsible human beings!

The same evening, the Australian guests left for Perth extremely happy with the hospitality and sharp learning experiences they were carrying back, having made some wonderful friends for life. The study tour has ended but its now time for the IMM students to be excited… the study tour to Perth to happen soon.


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