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MET creates Brand Ambassadors

MET management students recently won the all India national competition - Logistics Achievers Awards & Talent Hunt 2013. The competition and the awards event were organized by Million Minds and CILT (Chartered Institute of Logistics and Transport). The students were honoured at a glittering event held at The Taj Palace Delhi on 9th February 2013 in the presence of eminent dignitaries -  Mr. K C Jena, Ex Chairman, Indian Railway Board, Mr. Ajay Saraswat, VP, ETA Freight Star Ltd, Mr. Vinod Asthana, MD, Central Rail Side Warehouse Company Ltd, Dr. Veni Mathur, Ex-Faculty, IIT Delhi, Lt Gen D. V. Karla (retd) and many more.

Organised jointly by DTDC and Million Minds, this competition focused on ‘Logistics Services in Rural India’. More than 100 prominent B-schools in Mumbai, Bangalore, Punjab and Delhi sent in their entries. After defeating deserving contestant like IES, Chetna, SIE, ITM, IBS etc in the regional round, MET’s sharp minds competed against other institutions in the west zone. Unconquerable METizens then proceeded towards national level competition.

These students practically studied the supply chain constraints regarding PDS system in Rural India regarding Rice supply for which they visited a small village named Moje in Wada Taluka and did live case study. Then they came up with the whole new PPP model which includes government and logistics companies. The purpose of their report was to analyze the situation in Indian Rural Logistics Services. What are the major problems existing in Rural Logistics and coming up with the concrete and viable solution. Research of this report was based on actual field work in the appropriate rural area which represents the rural scenario of current Indian logistics. The methodology which they followed to execute this field work includes in-depth interviews, formal and informal interviews of farmers, rice millers and Krishi Kendra to get the real picture as well as observational study of rural area. Findings of this research indicate that there was a need for the people-based approach to tackle problems like exploitation of farmers, rigidity on the part of farmers and political inertia. The solution should be a perfect mix of logistical efficiency, innovation, technology and simplicity. Hence the report recommended that a logistics company should come up with the PPP (public private partnership) model with not only profit based but also people based approach. This should address the root cause of problems, maintaining healthy competition by initializing best logistical practices with the proper blend of innovative application and technology solutions which will eliminate middlemen, provide fair treatment to the farmers, providing efficient model to government and ultimately generating profit for the company.  

Their sincere efforts were well acknowledged when for the national level competition students made online presentation before the eminent jury members and emerged to be the 2nd winner. MET management students were awarded a cash prize of Rs. 15,000, trophies and certificates. Not only this, the compiled case study is published in the book named ‘Logistics an Untapped Opportunity’ vol. 2. The award even goes further to have these METizens appointed us as National Brand Ambassador of ‘Logistics Talent Hunt’ and coveted placement opportunity in logistics industry.

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